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Job van Dooren |
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"Success is determined by the organisation, not by the environment. The question is whether the organisation really wants the success, whether people are united behind a compelling vision. The three ingredients for success are: inspiration, discipline and celebrating and sharing success. In the past I have experienced that a clearly formulated and well executed brand strategy is a fantastic way to achieve that. By pinpointing who you want to be for whom, clearly planning how to accomplish that and to ensure that all conditions are met to execute the plans. The dynamics thus created, and the results attained, ensure that the energy will be spent outside in the marketplace rather than internally, to the advantage of both employee and shareholder.”
Job van Dooren was Managing Director of Frico Netherlands and Haust International, Marketing and New Business Director for Frico Cheese worldwide and worked for Unilever on brands like Magnum and Unox.
With BrandWatch he is working for Grolsch, Holland Casino, KPN, Friesland Coberco, Unilever, Akzo Nobel and many others |
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