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Henk Spoon |
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“Results and drivers are fully interlinked. To achieve outstanding results on a consistent basis, an organization should not manage the results, but identify and develop the drivers of those results. Finding the right drivers has always fascinated me. They might be the proposition and characteristics of a brand ( call them the product benefits and image). But they could just as well be the culture and ethics of an organization. And when these are in tune with each other, and based on the desires of the (potential) customers, then success becomes inevitable. Many successes (and some failures) during my career with Procter&Gamble, Findus and advisory assignments have given me an unwavering faith in this simple principle. It has also taught me that further success does not depend on other (side)issues, but much more on the outstanding execution of this principle, and a genuine desire to continuously improve this further. No flavor of the day, but focus on fundamental thruths. Honest and genuine in thinking, analysis and execution”.
Henk Spoon worked for Procter&Gamble for 20 years in Marketing, General Management and Customer Business Development, lastly as Vice-President. After that, he was appointed Senior Vice President of Marketing and Product Innovation of Findus, a management buy-out of the frozen food division of Nestlé. Since 2005 he advises a number of large and medium-sized organizations, both in the Netherlands and abroad, such as NPM/Neerlands Glorie, HAK and Deutsche Bahn. He was also associate with Brandmeyer Markenberatung, Hamburg, Germany. Henk is a non-executive board member of Cardialysis. Since January 1, 2010 he works as a partner of BrandWatch. |
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