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BrandWatch Brand Council |
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Together with your personnel your brand portfolio is the most important asset your have which isn’t mentioned on your balance sheet. Research shows that between 30 and 80 % of the value of a company is in intangible assets.
To ensure continuity and to strengthen the development of your brand portfolio it is advisable to establish a Brand Council at the highest level in the organisation that monitors the performance and growth of the brands on a regular basis.
To add outside perspective, experience and objectivity it is useful to appoint one or two BrandWatch partners on your Brand Council; they will challenge the internal logic and add a wealth of experience with other leading brands.
BrandWatch has developed a structured model to guide the Brand Council through all essential brand-related issues. |
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